Ellepi's story follows the story of its founder, Luigi Palla - whose initials were used to create the company name. Back in the 1950s, Luigi Palla was one of the first producers of children’s clothing.
The Ellepi brand was created in 1966. Since then, our passion has continued to grow year after year, which is reflected in every single item we produce: from our research into designs and style, to our careful selection of materials,
to the controlled production process, almost entirely carried out at our own facilities, right through to our constant attention to the quality of even the smallest details, which are what really make the difference.
Every year, we sell around 6 million items through over 500 distributors, including wholesale operators, specialised retailers and large chain stores. In addition to its classic, seasonal fashion collections, the company also produces items that are suitable for all seasons, ensuring speedy restocking. This is one of the company's main strengths.
Ellepi's mission is to satisfy both its business partners and its customers: with regard to its business partners, the company offers a range of value-for-money products, with regard to the end customers, it provides a guarantee of quality, with style going hand-in-hand with safety and reliability, making our products “the underwear that Moms love the most”.
Today, Ellepi represents a group able to diversify its range of products in order to face new market challenges, developing an innovative project for specialised retail: EMC - everything must change - a range of clothing for 0-6 year olds that keeps up to date with modern fashion trends at the same time as offering basic, simple and sustainable style.
Thanks to the integration of a historical company from Pistoia, ‘Il Girotondo’, “Girotondo Baby” was recently launched, which is dedicated to developing a line of underwear for new-borns and children under the brands “Bruco Bruco” and “Otto l’Orsacchiotto”. This initiative has allowed Ellepi Group to grow even more, further reinforcing its leadership in the ‘new-born’ market segment.